Contents

1. Introduction

2. Social Dimension
2.1. Scope of the Internet
2.2 Business to Business Successes
2.3 Business to Customer Successes
2.4 History of the Internet
2.5 Regional Differences: India and China
2.6 eBusiness Law
2.7 eBusiness Tax
2.8 Cyber Crime
2.9 Cyber Wars
2.10 The Death of Print
2.11 Intellectual Property Issues
2.12 Online Privacy
2.13 Governance of the Internet
2.14 Welfare Issues
2.15 Internet Prospects

3. eBusiness Prospects
3.1 B2C: North America
3.2 B2C: South America
3.3 B2C: Europe
3.4 B2C: Middle East & Africa
3.5 B2C: Asia
3.6 B2B
3.7 m-Commerce
3.8 Modeling Trends
3.9 USA forecasts
3.10 China forecasts
3.11 EEC forecasts
3.12 India forecasts
3.13 Japan forecasts
3.14 UK forecasts
3.15 Russia forecasts
3.16 Brazil forecasts
3.17 World forecasts

4. Research and Planning
4.1 Getting Started
4.2 Research for the Small Company
4.3 eBusiness Overview
4.4 Planning for Internet SMEs

5. Gaining an Online Presence
Business to Customer
:Without a website
5.1 eMail Marketing
5.2 Merchant Services
5.3 Creating Mobile Applications
5.4 Newsletters
5.5 Selling on eBay
:Using Third Party Platforms
5.6 Marketing Platforms
5.7 Free Services
5.8 Social Media
:With a Website
5.9 Building a Website: Introduction
5.10 Building a Website: Technical
5.11 Mobile Web Pages
5.12 Professional Pages
5.13 Shopping Carts
5.14 Payment Systems
5.15 Site Hosting
5.16 Webzines
5.17 Auctions
5.18 Blogs
5.19 Content Management Systems
5.20 Web Portals
5.21 Wikis
:With a Website:
Types
5.22 Selling Content
5.23 ePublishing
5.24 Distance Learning
5.25 Selling Advertising
5.26 Becoming an AdSense Publisher
5.27 Becoming an Affiliate
5.28 Selling Physical Goods
5.29 Corporate eCommerce
5.30 eCommerce Servers
5.31 Staying Safe
:Business to Business
5.32 Customer Relationship Management
5.33 Supply Chain Management
5.34 Digital Exchanges
5.35 eProcurement
5.36 Industrial Consortia
5.37 Private Industrial Networks

6. Marketing the Business
:Identifying the Customer
6.1 Keyword Research
6.2 Market Segment
6.3 Customer Tracking
6.4 Metrics
:Campaigns
6.5 Marketing Campaigns
6.6 Marketing with Social Media
6.7 Marketing with Mobile Platforms
6.8 Selling through Affiliates
6.9 Press Releases
6.10. Copy Writing
6.11 Pay per Click Marketing
6.12 Search Engine Optimization
6.13 Improving the Business

7. Technical Aspects
:Fundamental
7.1 Anatomy of Internet
7.2 Telecommunications
7.3 Wireless systems
7.4 Client Computers
7.5 Mobile Devices
7.6 Operating Systems
7.7 Computer Programs
7.8 Security: Applications
7.9 Browsers
7.10 Business Intelligence Systems
7.11 Cloud Computing
7.12 Databases
7.13 DTP Programs
7.14 eBook Readers
7.15 eMail Services
7.16 Expert Systems
7.17 Graphics Programs
7.18 Internet TV
7.19 Music & Video
7.20 Really Simple Syndication
7.21 Rich Media
7.22 Search Engines
7.23 Spreadsheets
7.24 Video Conferencing
7.25 Word Processing
:Corporate Matters
7.26 Cluster Analysis
7.27 Neural Networks
7.28 Pricing Models
7.29 Realtime Systems
7.30 Regression Analysis

8. Models and Strategy
8.1 eBusiness in Context: US Scene
8.2 Strategic Management
8.3 Grouping by Strategy
8.4 Business Models
8.5 Customer Segments
8.6 Customer Channels
8.7 Customer Relationships
8.8 Key Resources
8.9 Key Partnerships
8.10 Key Activities
8.11 Value Propositions
8.12 Cost Structure
8.13 Revenue Streams
8.14 Internet Revenue Models
8.15 Strategy
8.16 Company Valuation
8.17 Measures & Ratios
8.18 Fundamental Analysis
8.19 Efficient Markets
8.20 Neoclassical Economics

9. Learning from Others
9.1 Introduction: Grouping by Business Models
:Cautionary Tales
9.2 A Start
9.3 Coins International
9.4 Fine Art Ceramics
9.5 Halberd Engineering
9.6 Ipswich Seeds
9.7 Seascape e-Art
9.8 Whisky Galore
:Case Studies
9.9 Amazon
9.10 Andhra Pradesh
9.11 Apple iPod
9.12 Aurora Health Care
9.13 Cisco
9.14 Commerce Bancorp
9.15 Craigslist
9.16 Dell
9.17 Early Dotcom Failures
9.18 Easy Diagnosis
9.19 eBay
9.20 Eneco
9.21 Fiat
9.22 GlaxoSmithKline
9.23 Google ads
9.24 Google services
9.25 Intel
9.26 Liquidation
9.27 Lotus
9.28 Lulu
9.29 Netflix
9.30 Nespresso
9.31 Netscape
9.32 Nitendo wii
9.33 Open Table
9.34 PayPal
9.35 Procter & Gamble
9.36 SIS Datenverarbeitung
9.37 Skype
9.38 Tesco
9.39 Twitter
9.40 Wal-mart
9.41 Zappos
9.42 Zipcar

10. Resources
:Software and Services
10.1 General Advice
10.2 Affiliate Management Software
10.3 Bulk eMailing Programs
10.4 Online Checks and Wallet Systems
10.5 Internet Payment Service Providers
10.6 Publishing Resources
:Information
10.7 Professional Marketing Studies
10.8 General eCommerce Information
10.9 eCommerce Marketing
10.10 eCommerce Statistics
10.11 Case Study Sources
10.12 General Business Information
10.13 Business News: Americas
10.14 Business News: Europe & Russia
10.15 Business News: Middle East & Africa
10.16 Business News: South & Southeast Asia
10.17 Business News: Australasia & World
10.18 Online Courses
10.19 Online Academic Journals
10.20 eCommerce Technology
10.21 Technical Magazines
10.22 Help for Business Students

11. Review and Questions
11.1 Social Dimensions
11.2 Research and Planning
11.3 Gaining an Online Presence
11.4 Marketing the Business
11.5 Technical Aspects
11.6 Models and Strategy
11.7 Learning from Others

12. How to use the Site

13. About Us

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