10.11 Case Study Sources

Small companies will not have the resources to implement all the technologies described here, but can prosper in their own market sector by progressively making small and necessary improvements.

B2C

B2C Marketing Insider. Case study — raising the profile of Pentura.

Case Studies of Ecommerce in SMEs. Listings of rural US ecommerce enterprises by Barkley, Lamie and Markley: free pdf document.

ComMarketing. 14 case studies relating to hotels and tourism; another 15 B2B case studies listed on page.

Darden Business Publishing. 8 featured cases, 2009-10: $6/case study.

Ecommerce Case Studies. Some 13 brief studies listed by Actinic with links to companies concerned.

Eloqua. Four fun B2C social media case studies.

Email Marketing Reports. Marketing Sherpa's B2C email marketing reports: approx. 60: also sell a 2011 Email Marketing Benchmark Report at US$397.

eTimes. Corporate information on interactive communications, distance learning, training etc., plus some case studies.

Fry's Clients. Good range of studies: click on the client logos.

Google Scholar. Sections of relevant books and pdf documents relating to B2C case studies: 500 + studies.

Go2Web. Case studies listed under 'Recent Projects'.

Harvard Business Publishing. A good range of case study books.

Information Week. Extensive case study listings: 33 B2C, 58 B2B and 105 Ebusiness/Ecommerce examples.

Microsoft Case Studies. Leading hypermarket chain launches B2C portal with the help of Commerce Server 2007.

Visibility. Several listed under 'Project Experience'.

Walmart.com. Case study by James Maguire. Ecommerce Guide. November 15, 2002.

B2B

3 Killer B2B Case Studies. Three word-of-mouth case studies, emphasizing community aspects.

Accenture. Several case studies listed under 'Industries Served'.

B2B Integration—A Case Study. Several alternatives presented before optimal solution is found.

BluHalo. Brief studies outlined under 'Clients'.

ComMarketing. 14 case studies relating to hotels and tourism; another 15 B2B case studies listed on page.

Darden Business Publishing. 8 featured cases, 2009-10: $6/case study.

Google Scholar. Sections of relevant books and pdf documents relating to B2B case studies.

Harvard Business Publishing. A good range of case study books.

Information Week. Extensive case study listings: 33 B2C, 58 B2B and 105 Ebusiness/Ecommerce examples.

Marketing

B2B Advertising. Nine case studies detailing the objectives, methodologies and findings of some past projects.

Business Week Social Media Site. Video recap of presentation at Marketing Profs B2B Forum.

Communications: Conversations. Three B2B social media case studies and why they worked.

Internet Advertising Bureau. Some fifteen studies as downloadable pdf documents.

Internet Marketing / E-commerce / Case Studies. Dave Chaffey's notes on selected cases.

Junta42. Seven marketing case studies

MarketingProfs. B2B case studies on email, crm and social media.

MarketingSherpa's Top 7 B2B Case Studies for 2010. Excellent 64 pp pdf document, free on registering.

Media Awaken. Social media: an unofficial B2B case study.

CRM

CDC Software. Some 50 CRM case studies: details on registering.

Concentrix. CRM case studies: thirteen listed, each linked to a detailed study.

CRM Daily. News, reports and resources for customer resource management.

CRM Today. Some 100 case studies listed, each linked to a detailed study.

SearchCRM. Some nine case studies, free on registering.

Toolbox: Ask a Question. Case study: Walt Disney World Resorts and crm strategy.

UPS. Some 35 success stories under four categories.

Walmart. Mohan Chandran's extended study of Wal-mart's operation and 25 largest retail companies.

WhatIs.com Research Library. CRM case studies: over 70 listed: details free on registering.

YourTechTV. Some 33 video case studies.

Supply Chain Management

About.com. Six Supply Chain case studies.

Aspin. Field sales, ecommerce and warehouse case studies of clients.

CAPS. Detailed purchasing and supply chain management studies: free if you register.

CSCMP. Supply Chain Management case studies: 20 for academics and 16 for practitioners.

Establish. Articles, briefs and case studies from management consultants specializing in the Supply Chain.

IdealWare. Managing constituent relationships: four case studies.

Microsoft Dynamics. Over 200 case studies listed, each linked to a detailed study.

PPRC. Supply Chain Management for environmental improvement: 38 case studies, and links to another 8.

SupplyChainDigest. Some 40 case studies listed, with link through to details.

SupplyChainStandard.com. Some 22 studies dating from 2007-8 period.

Publishing

Amazon Upgrade. Providing immediate online access to the text of a purchased book at additional fee.

AuthorHouse. Self publishing case studies: 9 listed, with links to full story.

Bakersfield Californian. Successfully taking a traditional local newspaper on line.

Book Locker. Case studies of self publishers who landed traditional publishing contracts: some 20 showcased.

Cheapskate Monthly. New website created using Imagine IT's LiveWeb application suite: eBusiness.

Chown Hardware. Chown door hardware and plumbing fixtures usedLANSA for the Web to develop an online product catalog.

eContent Magazine. Articles grouped under epublishing concerns.

LA Observed. Making the jump from one-man blog to community website.

Social Text. Becoming Agile and Innovative Grows Revenues: Meredith Corporation case study.

Miscellaneous

1to1Media. Free registration to access articles, podcast, white papers and newsletter.

Accessible e-commerce sites. Importance of disabled market and some brief success stories.

BitPipe. Some 400 case studies: free if you register.

Business Case Studies. Internet marketing and Ecommerce case studies: generally €6.5/study.

Business Week Online. Many brief case studies, including SMEs.

CaseForest. Large selection, free on registering. Also MBA term papers, research papers and related matters.

Caseplace. Hundreds of free case studies that cover social impact management on business management.

Case Studies and Management Resources. Some 50 studies, each at Indian Rupees 200-700.

CaseStudiesInc. Some 30 studies at $5/study.

CNN Money. Short but useful list of ecommerce case studies.

eCommerce Guide. News, reviews and practical solutions for online business.

Ecommerce-Partners. Webbuild company with case studies of successful partnerships in a wide range of market sectors.

Financial Partners Credit Union. New website to strengthen CU's source of financial information and products.

Global Lens. Some 300 individual case studies, searchable by database: US$6/copyright.

Internet Business Models. Good listing of case studies and academic papers.

Internet.com. Excellent source of larger company case histories: use the search box.

Internet Retailer. News, articles and reports/statistics.

Off shore Ecommerce Case Studies. Brief detail on six projects.

Marketing Profs. Articles and free newsletter: also premium account for back issues, etc.

Market Research. Over 24,000 detailed case studies available, generally over $1000 each.

Media Post Publications. News and article: several subscription schemes.

Merlot University. Articles and courses on ecommerce and business management.

Multimedia Victoria. Successful IT company projects in the Australian State of Victoria.

Red Technology. Success stories of clients: free downloadable booklets but rather brief.

Secrets to their Success. SME ecommerce case studies. $80/year.

The Times 100. Free case studies on real companies for business students and lecturers.

Wilsonweb. Articles in Research Room: more for SMEs.

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