:Software and Services
10.1 General Advice
10.2 Affiliate Management Software
10.3 Bulk eMailing Programs
10.4 Checks and Wallet Systems
10.5 Internet Payment Providers
10.6 Publishing Resources
10.7 Professional Marketing Studies
10.8 General Information
10.9 eCommerce Marketing
10.10 eCommerce Statistics
10.11 Case Study Sources
10.12 General Business Information
10.13 Business News: Americas
10.14 : Europe & Russia
10.15 : Middle East & Africa
10.16 : South & Southeast Asia
10.17 : Australasia & World
10.18 Online Courses
10.19 Online Academic Journals
10.20 eCommerce Technology
10.21 Technical Magazines
10.22 Help for Students
10.3 Bulk Emailing Programs
Bulk emailing is tedious without the tools to automate the task. Search under emailing / bulk email services / software. Reviews are a good place to start.
These features will prove useful:
Database input: takes file data from any ODBC-compliant database and merges it with your email message.
HTML format: emails can be sent as HTML pages, with included graphics and more attractive layout.
Direct delivery: email can be sent directly to recipient, bypassing the ISP mail server.
Text selection: selected parts of the text or HTML page can be sent.
Incoming mail processing: automatic handling of incoming mail including sign-ups, double opt-ins, opt-outs, etc.
Subscriber profiles can be changed. Bounce management: detects whether email has been delivered.
Multi-channel: speeds up process by sending many emails simultaneously.
DOS mailing: emails can be sent from the DOS command line.
Preview: lets you preview any message before it is sent.
Attachments: lets you attach files to your message.
Mailing list rebroadcasts: you can take a message from a member of a mailing list and rebroadcast it to all members of that mailing list.
Own SMTP server (so you can use on a laptop away from base and/or when the ISP does not provide a SMTP service).
Squeeze page. HTML page that promises something (usually a free report) in exchange for a customer's email address. Most emailing services now supply this.