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The ebook is a thorough and detailed guide. Though concisely
written, it runs to 1070 pages and 238,000 words.
2. Social Dimension
3
2.1. Scope
of the Internet
2.2 Business
to Business
Successes
2.3 Business
to Customer
Successes
2.4 History
of the Internet
2.5 Regional
Differences:
India and China
2.6 eBusiness
Law
2.7 eBusiness
Tax
2.8 Cyber
Crime
2.9 Cyber
Wars
2.10 The
Death of Print
2.11 Intellectual
Property
Issues
2.12 Online
Privacy
2.13 Governance
of the Internet
2.14 Welfare
Issues
2.15 Internet
Prospects
3. Ebusiness
Prospects
3.1 B2C:
North America
3.2 B2C:
South America
3.3 B2C:
Europe
3.4 B2C:
Middle East &
Africa
3.5 AB2C:
Asia
3.6 B2B
3.7 M-Commerce
4. Research and
Planning
131
4.1 Getting
Started
4.2 Research
for the Small
Company
4.3 eBusiness
Overview
4.4 Planning
for Internet SMEs
5. Gaining an
Online Presence
167
Business to Customer
:Without a website
5.1 eMail
Marketing
5.2 Merchant
Services
5.3 Creating
Mobile
Applications
5.4 Newsletters
5.5 Selling
on eBay
:Using Third Party Platforms
5.6 Marketing
Platforms
5.7 Free
Services
5.8 Social
Media
: With a Website
5.9 Building
a Website:
Introduction
5.10 Building
a Website:
Technical
5.11 Mobile
Web Pages
5.12 Professional
Pages
5.13 Shopping
Carts
5.14 Payment
Systems
5.15 Site
Hosting
5.16 Webzines
5.17 Auctions
5.18 Blogs
5.19 Content
Management Systems
5.20 Web
Portals
5.21 Wikis
: With a Website: Types
5.22 Selling
Content
5.23 ePublishing
5.24 Distance
Learning
5.25 Selling
Advertising
5.26 Becoming
an AdSense
Publisher
5.27 Becoming
an Affiliate
5.28 Selling
Physical Goods
5.29 Corporate
eCommerce
5.30 eCommerce
Servers
5.31 Staying
Safe
:Business to Business
5.32 Customer
Relationship
Management
5.33 Supply
Chain Management
5.34 Digital
Exchanges
5.35 eProcurement
5.36 Industrial
Consortia
5.37 Private
Industrial Networks
6. Marketing the
Business
392
:Identifying the Customer
6.1 Keyword
Research
6.2 Market
Segment
6.3 Customer
Tracking
6.4 Metrics
:Campaigns
6.5 Marketing
Campaigns
6.6 Marketing
with Social Media
6.7 Marketing
with Mobile
Platforms
6.8 Selling
through Affiliates
6.9 Press
Releases
6.10
Copy Writing
6.11 Pay
per Click Marketing
6.12 Search
Engine Optimization
6.13
Improving the Business
7. Technical Aspects
501
:Fundamental
7.1 Anatomy
of Internet
7.2 Telecommunications
7.3 Wireless
systems
7.4 Client
Computers
7.5 Mobile
Devices
7.6 Operating
Systems
7.7 Computer
Programs
7.8 Security
:Applications
7.9 Browsers
7.10 Business
Intelligence
Systems
7.11 Cloud
Computing
7.12 Databases
7.13 DTP
Programs
7.14 eBook
Readers
7.15 eMail
Services
7.16 Expert
Systems
7.17 Graphics
Programs
7.18 Internet
TV
7.19 Music
& Video
7.20 Really
Simple Syndication
7.21 Rich
Media
7.22 Search
Engines
7.23 Spreadsheets
7.24 Video
Conferencing
7.25 Word
Processing
:Corporate Matters
7.26 Cluster
Analysis
7.27 Neural
Networks
7.28 Pricing
Models
7.29 Realtime
Systems
7.30 Regression
Analysis
8. Models and
Strategy
667
8.1 eBusiness
in Context: US
Scene
8.2 Strategic
Management
8.3 Grouping
by Strategy
8.4 Business
Models
8.5 Customer
Segments
8.6 Customer
Channels
8.7 Customer
Relationships
8.8 Key
Resources
8.9 Key
Partnerships
8.10 Key
Activities
8.11 Value
Propositions
8.12 Cost
Structure
8.13 Revenue
Streams
8.14 Internet
Revenue Models
8.15 Strategy
9. Learning from
Others
728
9.1 Introduction:
Grouping by
Business Models
:Cautionary Tales
9.2 A
Start
9.3 Coins
International
9.4 Fine
Art Ceramics
9.5 Halberd
Engineering
9.6 Ipswich
Seeds
9.7 Seascape
e-Art
9.8 Whisky
Galore
:Case Studies
9.9 Amazon
9.10 Andhra
Pradesh
9.11 Apple
iPod
9.12 Aurora
Health Care
9.13 Cisco
9.14 Commerce
Bancorp
9.15 Craigslist
9.16 Dell
9.17 Early
Dotcom Failures
9.18 Easy
Diagnosis
9.19 eBay
920 Eneco
9.21 Fiat
9.22 Glaxosmithkline
9.23 Google
ads
9.24 Google
services
9.25 Intel
9.26 Liquidation
9.27 Lotus
9.28 Lulu
9.29 Netflix
9.30 Nespresso
9.31 Netscape
9.32 Nitendo
wii
9.33 Open
table
9.34 Paypal
9.35 Proctor
& Gamble
9.36 SIS
Datenverarbeitung
9.37 Skype
9.38 Tesco
9.39 Twitter
9.40 Wal-mart
9.41 Zappos
9.42 Zipcar
10. Resources
959
:Software and Services
10.1 General
Advice
10.2 Affiliate
Management Software
10.3 Bulk
eMailing Programs
10.4 Online
Checks and Wallet Systems
10.5 Internet
Payment Service Providers
10.6 Publishing
Resources
:Information
10.7 Professional
Marketing Studies
10.8 General
eCommerce Information
10.9 eCommerce
Marketing
10.10 eCommerce
Statistics
10.11 Case
Study Sources
10.12 General
Business Information
10.13 Business
News: Americas
10.14 Business
News: Europe & Russia
10.15 Business
News: Middle East & Africa
10.16 Business
News: South & Southeast Asia
10.17 Business
News: Australasia & World
10.18 Online
Courses
10.19 Online
Academic Journals
10.20 eCommerce
Technology
10.21 Technical
Magazines
10.22 Help
for Business Students
10.23 Internet
Searches
11. Review and
Questions
1018
11.1 Social
Dimensions
11.2 Research
and Planning
11.3 Models
and Strategy
11.4 Gaining
an Online Presence
11.5 Marketing
the Business
11.6 Learning
from Others
11.7 Technical
Aspects
12. How to use the
Book
1060
13. About Us
1063
14. Index
1065
How companies succeed in the challenging world of ebusiness is the theme of this book: the business models they adopt, the programs and services they employ, and how the mix of theory, technology and business skills works out in practice. All types of ebusinesses, large and small, are covered, and the emphasis is on the practical: what specifically is done, how, and using what tools and services.
The book provides a complete course on Internet business, from broad principles to specific applications. On completing the sections, readers will be able to:
1. Satisfy the requirements for many
business studies courses
that cover the digital economy.
2. Grasp the underlying principles on which all digital transactions
are built.
3. Read with the necessary insight the articles and studies appearing
in the
business and academic press.
4. Appreciate the extent and power of the evolving ebusiness revolution.
5. Assess, improve and extend any ebusiness they may be required to
manage.
6. Build their own ebusiness with some likelihood of success.
Emarketers and businesses will find the book an immense help in:
1. Choosing the appropriate models for
their own business.
2. Selecting the right tools and services to build or extend that
business.
3. Improving the business to compete effectively.
Company
Litlangs Publishing Ltda.
Company RUT: 76008130-2
1110 Roberto del Rio
Depto. 401
Providencia
Santiago
Chile
Tel: +56-2-2233 7797
Company
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