Submit Search Engines: Listings
Selected listings for achieving a good ranking on the natural
search engines.
Marketing through Search Engines
Achieving a good ranking on the major directories and search
engines is still one of the best ways to market your site.
Professional Search Engine Optimization Services
A lot of work is involved, and the better companies don't come
cheap. You can find many more than those listed below by employing
the search engines with "search engine optimization"
or "search engine placement".
1. site. Monitors website traffic.
Up to 50,000 page views per month for $20/month.
2. site. $125 for each top 10
position on a major search engine. Minimum project fee is $1,950.
Endorsed by iProspect.com and FirstPlace Software.
3. site. Various packages: $700
to $3999.
4. site. Range of submission
services, starting at $25.
5. site. 4 page site build and
promotion for $2939, with full maintenance another $358/month.
6. site. Continuing service
for larger companies: provide client list and free preliminary
report.
7. site.Range of promotion services
by an expert.
8. site. Over 900 clients. Run
their own crawler/analysis software. 12 month subscription: $249
to $819.
9. site. Checks your site and
submits to 200 search engines: $11 to $34/site.
10. site. Repeated automatic
submission: from $15 for one site to $80 for ten sites.
11. Site Starter package $60/month;
business package $445/month.
12. Site Articles, good list
of resources, testimonials and various promotional services.
13. Site Range of services:
fees on application.
14. Site Client list, six-fold
approach, proprietary technology, links with Inktomi. Was from
$1000 to $30,000.
15. Site Optimization services
for UK businesses, with useful explanations.
16. Site Newsletter, procedure
explanation, two services: Premium and Priority.
Page Analysis Services
These online services provide a cheaper alternative to purchasing
software to run on your PC.
1. site. Counts the keywords
in your pages.
2. site. Free analysis of keyword
densities on your pages.
3. site. Free service that counts
links to your site.
4. site. Three free tools: link
popularity, search engine listing, and site pages listed by search
engines.
5. site. Analyses webpages from
various standpoints. Packages from $20 to $300.
6. site. Analyses keyword density
on your pages: free service.
7. site. Helps you find the
best keywords (popular, with minimum competition) and estimate
resulting traffic. Essential. $8.13/day, $27.10/week, $54.2/month.
Page Optimization/ Submission Software
These programs will save you a lot of time, but are outdistanced
by the expertise of professional optimization companies.
1. site. Various products and
services. Addweb Website Promoter analyses, rebuilds and submits:
from $70/3 months.
2. site. Analysis, submission
and ranking reporting software: $150 and $500/year
3. site. Helps you organize
your bids and get the best value from Overture. From $90 to $400.
Packages also available for other pay-to-click search engines.
4. site. Free software to generate
the best keywords for your pages.
5. site. Checks your pages under
62 criteria. Program £149: 12 monthly updates currently
free.
6. site. If you wish to use
cloaking techniques, this $50 program will make life much easier.
7. site. Service to manage and
optimize your pay-per-click strategy. From $50/month for up to
50 keywords.
8. site. Upgrade of TopDog.
Checks your ranking on the search engines and submits to 120 search
engines. $179.
9. site. Automates submission
process to over 1,000 search engines and directories. $169 and
$364.
10. Site Optimizes pages, submits
and checks ranking on the search engines. $149 and $349.
Important Search Engines and Directories:
USA/Worldwide
Achieving a decent ranking in the search engines is becoming
more difficult and more expensive, with both directories and search
engines setting high appraisal/submission fees and relying increasingly
on paid advertising. There are thousands of search engines, but
the following are the only really important ones, accounting for
over 99% of search traffic.
Taking Submissions
The pay-for-appraisal search engines and directories to which
you should submit are pre-eminently Yahoo and LookSmart. Overture
is the largest pay-for-clicks search engine, but better deals
are sometimes available on the smaller engines (About.com's Sprinks,
Searchhound, Ah-ha and FindWhat).
Submission is still free at Google. Also — if your site is
not purely commercial, and/or has useful content — consider
Open Directory, Fast and AltaVista.
Remember that directories list hierarchically by topic, and your
submissions are vetted by humans. By contrast, search engines
are non-personal devices using complex (secret and changing) algorithms
to rank sites, displaying them according to the keywords typed
in by search engine users.
Traffic percentages below are taken from site
of July 2004, which were based on the findings of 225,000 individuals
in 26 countries. Nielson's figures have been reconstituted to
a 100% base. Relations between directories and search engines
are complicated, with data taken from one source being used and
reused by others.
1. site. Now the largest of
the search engines: accounts for 26.7% of search traffic. Also
uses data from Open Directory and supplies data to Yahoo, AOL
and Netscape Netsearch. Submission is still free, though the company
is turning more to paid advertising.
2. site. Directory: accounts
for 20.2 of search traffic: most important and most discriminating
of the directories. Noncommercial sites can be submitted for free:
commercial sites cost $299/year for appraisal. If accepted, there
is a $299/year charge to maintain the listing.
3. site. Search engine: accounts
for 4.5% of search traffic. Ask Jeeves discontinued their site
listing service on 31st August 2004, and are now working on a
paid advertising model.
4. site. Formerly GoTo, now
a pay-to-click search engine. Accounts for 3.3% of search traffic.
Provides data to Yahoo, MSN, AltaVista and Netscape, and also
takes data from site. Several
services now exist, but basically you choose how much to pay for
click-throughs to your site by selecting search words at various
prices, and setting a monthly budget. Minimum monthly spend is
$20.
5. site. Accounts for 2.8% of
search traffic. Takes data from Ask Jeeves, but you can also advertise
with them: fees on application.
6. site. Directory/Search engine:
accounts for 2.4% of search traffic. Takes data from Open Directory
and Fast. Submission is now by advertising, pay-for-clicks and/or
banner advertising. Email them for details.
7. site. accounts for 2.4% of
search traffic. Part of Infospace Networks: advertising rates
on application.
8. site. account for 2.0% of
search traffic. Shows results in Dogpile and Webcrawler. You need
to advertise in their Yellow Pages: prices on application.
9. site. Search engine: accounts
for 1.7% of search traffic. Also uses a directory supplied by
LookSmart and Overture. Site data is also fed to Yahoo, but submissions
go through Overture's system (i.e. the paid-for Site Match service,
or free if the site meets Yahoo's free inclusion requirements).
10. Site Now a pay-by-click
search engine charging a flat rate of 15 cents per click through.
Budgets can only be set at the campaign level, and the monthly
minimum charge is $15, whatever your traffic. Setup is $49, and
an initial deposit of $150 is required. LookSmart accounts for
less then 0.5% of search traffic, but is important because it
supplies data to Microsoft Network, AltaVista, Excite and other
search engines.
11. Site Search engine: accounts
for 0.2% of search traffic. Supplies data to many search engines.
Submission is free via Yahoo, but otherwise through Overture (paid-for
advertising and pay-for-clicks).
12. Site Search engine: accounts
for 0.1% of search traffic. Uses data from site,
Lycos, Direct Hit and Open Directory. Submission via Lycos (pay-for-clicks).
13. Site Directory: accounts
for only 0.01% of search traffic, but is important for supplying
data to other search engines, especially Lycos and AOL. Submission
is free, but a listing tends to be a slow and uncertain business.
Not Taking Submissions
These search engines build or use databases created by other
search engines and directories. You cannot submit to them, therefore,
but you should check your site rankings here.
1. site. Search engine: accounts
for 17.6% of search traffic. Uses LookSmart, Open Directory and
site data. (But you can pay for
inclusion in Inktomi at site.)
2. site. Directory: accounts
for 8.7% of search traffic. Uses Open Directory and site.
data, and provides data to Netscape.
3. site. Accounts for 2.6% of
search traffic.
4. site. Search engine: accounts
for 1.9% of search traffic. Uses GoTo and Open Directory data.
5. site. Accounts for 1.5% of
search traffic, more in the nature of articles than website listings.
6. site. Search engine: probably
accounts for less than 0.5% of traffic. Uses Open Directory data
and sponsored listings from Google. Supplies data to HotBot, Ask
Jeeves and MSN.
7. site. Search engine. Probably
accounts for less than 0.5% of search traffic. All data from Inktomi.
8. site. Search engine: probably
accounts for less than 0.5% of search traffic. All data from LookSmart.
9. site. Search engine: probably
accounts for less than 0.5% of search traffic. Uses data from
many sources.
10. Site Search engine: probably
accounts for less than 0.5% of search traffic. Uses data from
many sources.
11. Site Search engine: accounts
for 0.1% of search traffic. Searches the other search engines.
Understanding Search Engines: Introductory
1. site. Clear online tutorial
on most aspects of website promotion.
2. site. Internet business consultants
with excellent advice on optimization, marketing and Internet
strategy.
3. site. Short tutorial on search
engine promotion.
4. site. A guide to the top
ten pay-per-click search engines: includes brief reviews.
5. site. Simple guide emphasizing
the key points.
6. site. Guide to search engine
advertising and pay-per-click search engines. Also lists ppc management
software/services.
7. site. Jim World's practical
guide to what's really entailed.
Understanding Search Engines: Lengthy / Detailed
1. site. Promotes Webposition
Gold software but also provides articles on advanced topics and
popular newsletter.
2. site. Promotes e-book Winning
the Search Engine Wars. 84 pp. Updated monthly. $97.
3. site. Excellent 10-step tutorial
with tips, onsite tools and software reviews.
4. site. Listing of the latest
search engine rating studies.
5. site. Abundant information,
much free. Otherwise by membership at $99/year.
6. site. Guide to Obtaining
a No. 1 Ranking in the Search Engines. $37.
7. site. Guide to search engines,
portals and browsers: extensive listings.
8. site. Very full articles,
tips and resources on all aspects of website promotion.
Understanding Search Engines: For Professionals
1. site. Not a guide, but an
extensive listing of search engines in 156 countries: for search
and site submission.
2. site. Guide to searching
with (not submitting to) search engines and directories (to ensure
you understand your visitors' search policies).
Search Engine Discussion Forums
1. site. Visit here to see what
professionals are saying about search engines and strategies.
2. site. Online forum for website
promotion topics.
3. site. Another place to see
what the experts are doing and why.
4. site. Topics sensibly arranged.
E-Book
The matter is far more complicated than these brief notes suggest.
Please consider our ADVANCED GUIDE TO ECOMMERCE if you're serious
about achieving a good ranking on the natural search engines.
An overview . . .
- The Internet's most detailed guide to ecommerce: 230,000 words
/ 850 pages in pdf format.
- 160 reference sheets summarizing a particular aspect, with
advice and resources as appropriate.
- Over 3,100 resource listings grouped under 260 headings: each
hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Some 100 case studies, both successes and failures.
- Notes on ecommerce strategies and use of the resource listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial
blogging, ecommerce for free, widgets, collective intelligence,
seo revisited and using ppc effectively.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our own
studies.
- Strategies to test customer behaviour and improve sales.
- Comes as an interlinked webpage ebook (2 Mb), a sequential
webpage compilation (2 Mb) and as a pdf document (4.6 MB). The
one purchase gives you all three documents, plus free updates
every six months.
Click here for
a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free six-monthly updates.
The e-book is provided as three documents: interlinked webpage
compilation for ready reference (2Mb) a sequential webpage compilation
(2 Mb) and as a PDF document (4.6MB, 850 pages) for extended reading.
The content is the same in all documents, but while the PDF document
can be read on all platforms, the webpage compilations can only
be read on Windows platforms ( Windows 98x, Me, 2000, XP and Vista
machines). Your one-time payment gives you all three documents,
plus free updates.
Our January 2011 free update will include a tutorial on collaborative websites and an updated list of internet payment service providers.
Ordering is quick and safe. Simply pay through your account or credit Simply pay through your account or credit
card on Paypal's secure order page for immediate downloading.
(Click the 'Redirection to Site' button after payment processing
for download instructions.)
