Ecommerce Small Business Planning
Small business planning for ecommerce is complicated by the need
for:
-
a mix of computing, Internet and general business skills
-
integration of wide range of functions within the website:
customer ease of use, search engine friendliness, transaction
security, promotion devices, legal and tax considerations.
That's why our introductory section entitled internet
business opportunities suggests you first skim through the
free notes of the RH listings. You may need to grasp the whole
picture before researching individual topics.
Strategies
It's undeniably hard to gain the comprehensive view necessary
for planning, particularly once research information begins to
mount up. We therefore suggest you take matters in stages, perhaps
something like this:
The above would be a first attempt, aiming to establish whether
the business idea was worth pursuing further. Most of the information
needed could be obtained from the Internet. Look here
for business plans, here
for market niche, here
for merchant accounts, here
for methods of payment, here
for costs of website builds and here
for the remainder of market intelligence.
For a proper step-by-step guide to ecommerce business planning,
with case studies and extended listings, you'll need our
ADVANCED GUIDE TO ECOMMERCE, now in its seventeenth edition.
An overview . . .
- The Internet's most detailed guide to ecommerce: 230,000
words / 850 pages in pdf format.
- 160 reference sheets summarizing a particular aspect,
with advice and resources as appropriate.
- Over 3,100 resource listings grouped under 260 headings:
each hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Some 100 case studies, both general and dotcom failures.
- Notes on ecommerce strategies and use of the resource
listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial
blogging, ecommerce for free, widgets, collective intelligence, seo revisited
and using ppc effectively.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our
own studies.
- Strategies to test customer behaviour and improve sales.
- Comes as an interlinked webpage ebook (2 Mb), a sequential
webpage compilation (2 Mb) and as a pdf document (4.6 MB).
The one purchase gives you all three documents, plus free
updates every six months.
Click here for
a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free six-monthly updates.
The e-book is provided as three documents: interlinked webpage
compilation for ready reference (2Mb) a sequential webpage compilation
(2 Mb) and as a PDF document (4.6MB, 850 pages) for extended reading.
The content is the same in all documents, but while the PDF document
can be read on all platforms, the webpage compilations can only
be read on Windows platforms ( Windows 98x, Me, 2000, XP and Vista
machines). Your one-time payment gives you all three documents,
plus free updates.
Our January 2011 free update will include a tutorial on collaborative websites and an updated list of internet payment service providers.
Ordering is quick and safe. Simply pay through your account or credit Simply pay through your account or credit
card on Paypal's secure order page for immediate downloading.
(Click the 'Redirection to Site' button after payment processing
for download instructions.)
